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Business
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| Number of pages / Number of words: |
6 / 1498 |
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Intensity of rivalry among competitors- there is intense rivalry among the automobile industry. There is only a handful of companies in the world, and it is war to survive.
2. Threat of new entrants- the threat of new entrants is low because the handful of car companies that exist today are giants, and it would take a ridiculous amount of money to enter the industry...
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Not to mention the economies of scale that the existing companies would enjoy over you.
3. Threat of substitutes- this is moderate because there are a limited number of competitors, but at the same time, there are many different product lines to choose from. There is also public transportation, which is growing, as seen locally with the light rail...
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