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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 820 |
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My goal would be to determine if testers overwhelmingly prefer my granola cereal over other similar products. Many factors need to be considered such as taste, texture, visual appearance, packaging, price, etc… I think the focus group discuss should be loosely structured allowing the facilitator to encourage the free flow of ideas and criticism...
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A few specific questions should be asked to initiate the open-ended discussions. For example, “would you choose my granola cereal over other brands?†“What did you like about my cereal?†What did you dislike about my cereal?â€
Ideally, the focus group discussion should be recorded or observed via video to one-way mirror...
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