Buy custom Samsung Smart Fridge Business to Business Marketing Plan
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
25 / 6884 |
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The global network of Samsung includes 47 countries. Samsung has the image of strength and reliability in their products and they are also an innovative company which brings up the idea of selling a new product known as the Samsung Smart Fridge.
2.1 Target Market Analysis ? Customer Analysis
When preparing to produce the Smart Fridge, Samsung defined its target market groups as:
? Hotels
? Restaurant
? Restaurant Chains
? Canteens
With Samsung's good name in the consumer electronics realm, they have an opportunity to partner with a variety of hotels, restaurant chains and canteens to sell their products to...
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In the data charts below there is evidence of a number of possible partners and customers.
? Hotels
Name of Hotel
Number of Properties
Hilton Hotels 514
Intercontinental Hotels 3800
Sofitel Hotels 1000
Marriott Hotels 2900
Swiss Hotels 290
Mestin Hotels 120
? Restaurant Chains
Name of Restaurant
Number of Properties
McDonald's +30000
Burger King +11000
KFC +11000
This data shows the large extent of two of the target markets for the Samsung Smart Fridge...
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General points of the essay
Samsung Smart Fridge Business to Business Marketing Plan
samsung distribution network
Samsung Went Global
Case Study - Samsung Electronic Company
Samsung Marketing Report
Marketing Strategy of Samsung Mobile
SAMSUNG
Strategic HR in SAMSUNG
Samsung Colour Tv
Samsung History
Samsung Electronics
Samsung And Nokia
samsung in china
Samsung Case
samsung color tv
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