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| Topic: |
Business
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| Number of pages / Number of words: |
26 / 7020 |
Essay's paper body
Television was noted as the primary communication channel from which product knowledge was gained. In terms of purchase decision, peers and colleagues advice was a primary influence.
Exhibit 2: Sources of Information and Key Influencers
Apart from the above data, interviews have allowed us to conclude that a considerable majority begins their pre-purchase activities by comparing several brands in terms of desired and available features, price, and point of purchase promotion...
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Qualitative Value Proposition
Qualitative features aligned with Samsung's value-proposition are 1) Style/Design, 2) Technology, 3)Value for Money, 4) Durability, and 5) Usability/User-friendliness. Also gleaned from our FGD and UAI are the aforementioned qualitative determinants of perception of value...
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General points of the essay
Benefits of the N.H. Primary
Determine The Primary Activities And Secondary Activities Of Your Organisation. Make A Conscious Decision On Whether Your Organization Should Compete By The Least Cost Strategy Or The Product Differentiation Strategy. Determine The Cost Drivers Of...
Samsung Marketing Report
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