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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 480 |
Essay's paper body
"We are providing superior technology and differentiated products even for the mass market.
We are aiming at market leadership not only in the premium category of products but also mass categories like flat televisions," says Zutshi.
In other words, innovation is no longer confined to top-end products...
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Instead, Samsung is rolling out its technological improvements even in mass, volume-driven categories.
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General points of the essay
1. Is Samsung both low-cost and differentiated? If yes, how does it do both?
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