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| Topic: |
Business
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| Number of pages / Number of words: |
20 / 5505 |
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To sell – attempt to persuade the customer to make a purchase now, rather than delay it until some later time.
These three functions are supported by the classic model of marketing communication - AIDA which was originally proposed in 1920s and it basically means that in order to have an effect, communication or campaign have to gain attention of the viewer or reader, than it stimulate interest in the proposition...
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Third stage is to crate a desire for product or service being promoted and finally, communication or campaign should stimulate some form of response on part of the audience – provoke an action (Hughes and Fill, 2007).
Similar definition of roles of marketing communications defined Hughes and Fill (2007) who saying that marketing communications is to either:
1...
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