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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 2 / 556 | 
                
    
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Close ratios are higher. The sales pipelines opens up and is stronger. Average sales cycles are shorter.
One company determined that its nurtured prospects bought 100-250% more than those that were not nurtured. The nurtured prospects cited greater overall positive impression of the company. Another company saw client retention improve by 50% from its program...
        
        
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Close ratios are higher. The sales pipelines opens up and is stronger. Average sales cycles are shorter.
One company determined that its nurtured prospects bought 100-250% more than those that were not nurtured. The nurtured prospects cited greater overall positive impression of the company. Another company saw client retention improve by 50% from its program...
        
        
            Essay fragment
        
    
                
            General points of the essay
            
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