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In order to achieve higher sales and increase profits, Salem needs to focus its efforts on sales promotion. The extra revenue will cover the fixed costs and improve the profit outlook.

To estimate the impact of additional sales generated through promotion, a calculation of variable and fixed cost (Figure 2) was assessed to understand the impact of increasing activity by cost per hour for commercial and intra-company services...

Fixed costs include space, equipment, wages and salaries. Variable costs are described as total hourly wages, sales promotion and corporate services divided by 205 estimated available intra-company hours resulting in $156 variable cost per hour. When compared to 138 commercial hours available in March, it is anticipated that SDS will yield better profits through reevaluating fixed cost allocation and promoting commercial services outside the company...

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The Crucible: Deterioration Of Social Order In Salem A Communications Framework to Evaluate Sales promotion strategy Closing Sales, Sales Management Consumer evaluations of sales promotion: the effect on brand choice excessive sales promotion and brand equity Salem Telephone Case Salem Telephone Company Salem Telephone Sales Order Processing Sales Promotion Strategy to increase sales of repertoire brands Werbeartikel als Instrument der Verkaufsforderung (Promotional items and sales promotion) Sales Promotion Techniques Value Aligning Activities To Obtain Increase In Sales And Productivity Is it the case the firms must maximise profits in order to survive?

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