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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
3 / 658 |
Essay's paper body
The database contains quality information and is
being continuously updated by the Campaign Analysis team.
The Family Segmentation manager, Kathryn Karantze-Young, has responsibility
for identifying relevant customers for the Little Ones programme and its
communications as part of a larger and important Sainsbury’s initiative...
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She joined
the company in February 2002 and is committed to implement meaningful
segmentation of the Sainsbury’s customer base according to the customers’ lifestage
and lifestyle. She is also responsible for the customer experience for the
Family segments, including all Touchpoints (e.g. store experience)...
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