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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 786 |
Essay's paper body
They fought over the best shelf space and they had high marketing expenses. Initially their products were not as successful as they had hoped and they quickly realized that they had to adapt to the local conditions and local preferences that differed a lot from the western ones.
Why have MNCs entered the ice cream market recently?
Saudi Arabia and the Middle Eastern region offered a high potential for the sales of ice cream...
Essay fragment
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The climate and the demographics (large number of children) were optimal for ice cream consumption. Also the consumption patterns of the Middle East were getting more and more similar to the ones of the western world, which meant that there was a large growth potential on the market.
What strategy should SADAFCO follow?
The Middle East and Saudi Arabia are an emerging market with a great potential...
Essay fragment
General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
global yet local
Hormel Local P-9
Local Employees Local Pay
Local Entity's
local 365
State And Local Government
Local Fundraising
Local Government
developing local economy
Local Crime Trends
Local Population Changes
State and Local Gov't
Local Area Network
Local Area Networks
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