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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2527 |
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EXISTING SUPPLY CHAIN MODEL ? WHAT WE ARE DOING
One of the first players to enter the agri-retail sector, RPG started its operations in South India in the late 1990s. In the beginning, multiple intermediaries were involved in this food chain, causing inefficiencies in operation, leading to rising costs and lower profits...
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To address this problem and to gain a sustainable competitive advantage, they switched to a ?Direct Sourcing' strategy in which the agricultural produce was procured directly from farmers, resulting in better margins for both.
Today, RPG Spencer sources directly from about 150 farmers who are first provided with specifications regarding quality, quantity, size and delivery dates...
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