Buy custom Royal Bank Of Canada_executive Summary And Analysis
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 598 |
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This led to very serious problem when relating to the security of customers’ account information and raised the fear and untrust of customers to RBC.
RBC initially responded poorly to its computer problem with the unsure annoucement of normalizing all systems and accounts by the 3rd day while the problem was not 100% surely fixed...
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Another problem was the disappearance of the CEO, who was not present to calm down the situation and address customers’ concerns in experiencing difficulties with their accounts then.
For the organization, these problems led to public relations problems, customer dissatisfaction, lawsuits, and large expenditures for reimbursements...
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