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Business
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| Number of pages / Number of words: |
1 / 201 |
Essay's paper body
Both the Kathon MWX and Kathon 866 MW are superior products on the market within their segment and can help consumers extend the life of their metalworking fluids. A longer fluid life decreases the cost of replacement ?? both labor and materials costs.
Product Strategy
- Change distribution channels to industrial supply house, machine tool shops, direct marketing, etc
- New pricing strategy to capture the value
- New promotion strategy, including new promotion methods, new product name, differentiate itself from 886 MW, etc
Promotion Strategy
- Name of the product should be differentiated from Kathon 866 MW...
Essay fragment
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Both the Kathon MWX and Kathon 866 MW are superior products on the market within their segment and can help consumers extend the life of their metalworking fluids. A longer fluid life decreases the cost of replacement ?? both labor and materials costs.
Product Strategy
- Change distribution channels to industrial supply house, machine tool shops, direct marketing, etc
- New pricing strategy to capture the value
- New promotion strategy, including new promotion methods, new product name, differentiate itself from 886 MW, etc
Promotion Strategy
- Name of the product should be differentiated from Kathon 866 MW...
Essay fragment
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