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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2611 |
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Peter Buck. Today Subway is the world's largest submarine sandwich chain with over 20,500 store locations in over 72 countries. This growth pattern in the last 38 years has made Subway the second largest fast food chain behind McDonald's. Entrepreneur magazine rates Subway the number 1 franchise for 12 of the last 16 years...
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The franchise continues to be well received both nationally and internationally with growth in franchise restaurants up 14 percent between 2002 and 2003. We continue to be the national leader in the franchise business. The market continues to need a healthy fast food alternative to the national burger chains...
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General points of the essay
Case Number One - Subway Sandwich Shops Situation Analysis
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Outline the various marketing orientations a company may adopt and indicate which of their orientations are still relevant in today’s increasingly competitive world. Give examantiate your arguments.
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