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are there some defects that can be corrected with very little/no cost or workload impact?).
Initiatives that Ritz Carlton took between 1992 when it won the Malcolm Baldridge award for the first time and 1999 when it was awarded the second time included the 6Ps concept, guest recognition departments and use of the CLAS database, and senior leadership continued involvement with a structured approach (seven specific objectives)...
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The 6Ps concept consists of: (1) Problem or need of customer; (2) Product; (3) Promises (what it can do for customer); (4) Personal Advantage; (5) Positioning; (6) Price/Value. These concepts were the groundwork of Ritz Carlton's process design. In addition to this concept that focused their design efforts, Ritz Carlton also created guest recognition departments and a new database (CLAS) to track customer preferences rather than just tracking defects...
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