Buy custom rights fees in sport
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1467 |
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This is also known as a zero sum industry, where one event/league will benefit while another suffers. The NFL is currently taking in about $550 million/year from 4 different networks respectively. The price tag is not that high because of the extensive amount of game air-time, but because of the perceived value...
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Networks are teaming up with their own programming to compliment the short NFL season to bring in more ad spots and rightly so. The NFL as a league also knows the value of their product and realizes that networks are still willing to pay these incredible rights fees. After all the networks are already paying twice as much as their last contracts...
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