Buy custom Retail Sector in Turkey: Main Turkish Players
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
37 / 10214 |
Essay's paper body
Selective distribution combines aspects of both in an attempt to balance sales goals and channel member cooperation.
Retailing has several special characteristics. The average sales transaction is small. Final consumers make many unplanned purchases. Most customers visit a store location.
The marketing concept should be understood and used by all retailers...
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This concept requires a firm to have a customer orientation, use a coordinated effort, and be value-driven and goal-oriented. Unfortunately, despite its ease of use, many firms do not adhere to one or more elements of the retailing concept.
The total retail experience consists of all the elements in a retail offering that encourage or inhibit consumers during their contact with a given retailer...
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