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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2836 |
Essay's paper body
In the long-run, I aim to expanding market demands and build customer loyalty.
3. Environment analysis
? Strength
The major competitive advantages of Miss. Oriental are a convenient access location and more choices on frozen cooked food. Delivery service and easy access location promote the opportunities for customers to choose frozen cooked oriental food instead of asking take-away or buying other western cooked food in supermarket...
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Due to the store is operated and managed by myself, the labour cost can be saved. A market penetration strategy and customer relationship management strategy will be introduced which can benefit to market expanding and retaining the customers.
? Weakness
Owing to lack of background experience relates to sell performance of each product, inventory management may meet some problems in the first several months...
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