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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 324 |
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The resource-based theory or resource-based view (RBV) of firms is a concept of business strategy highlights the need for a fit between the external market context in which a company operates and its internal capabilities. This view of strategy has a coherence and integrative role that places it well ahead of other mechanisms of strategic decision making...
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The resource-based theory or resource-based view (RBV) of firms is a concept of business strategy highlights the need for a fit between the external market context in which a company operates and its internal capabilities. This view of strategy has a coherence and integrative role that places it well ahead of other mechanisms of strategic decision making...
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