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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 860 |
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(Scenario: USA World Bank.) “Validity refers to the extent to which a test measures what we actually wish to measure.â€
“Reliability has to do with accuracy and precision of a measurement procedure.â€
“Practicality is concerned with a wide range of factors of economy, convenience, interpretability...
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Focus Groups
2. Random Sample
In an attempt to identify a new product to bring to the market, USA World bank has made use of two different methods of conducting research. Jim Wilson, VP of marketing, used focus groups of 40 small business owners to identify their needs and spending habits. Mary Monroe, VP of new product development, used a random sample of 140,000 respondents to an online survey...
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General points of the essay
Research Design and Statistics Concepts Worksheet
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