Buy custom Research And Analysis On Proctor &Amp;Amp; Gamble (P&Amp;Amp;G)
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| Topic: |
Business
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| Number of pages / Number of words: |
19 / 5186 |
Essay's paper body
To further penetrate the Chinese market, a set of actions are suggested to be taken to rectify the weaknesses and drawbacks identified. Most of all, the fundamental change in the structure is required: firstly, to reorganize the New Product Development (NPD) division into the cross-divisional team; and secondly, to assign at least two local market experts into each NPD team and give them official authorities...
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Also P&G should segment the Chinese market based on variances in wealth, geography, and preferences and tastes of Chinese people. Both professional teams and its joint venture partners can help the company conduct extended market survey and analysis, and communicate with each segment. P&G should localize its products further to overcome consumers' resistance to foreign goods and affection for familiar domestic ones...
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General points of the essay
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