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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5605 |
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In fact, users only matter to the extent that they participate in the commercial system by knowingly—or unknowingly—clicking on sponsored links. Keyword advertising generated an unprecedented $3.9 billion in 2004. By 2005 Google’s advertising profit alone grew nearly 500 percent, and continues to exceed the most optimistic expectations (Gaither, 2005)...
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Keyword advertising generated an unprecedented $3.9 billion in 2004. By 2005 Google’s advertising profit alone grew nearly 500 percent, and continues to exceed the most optimistic expectations (Gaither, 2005). The commercial role of search engines only promises to grow. Nowadays Google is presented as s market leader and is constantly diversifying its product portfolio...
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