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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1827 |
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Macro Analysis
Macro analysis looks at the external business environment and influencers, providing the company with opportunities ‘for’ and threats ‘against’ success. Various models exist, which provide a structure to work within i.e. PESTEL, which is explained further on in this report. This analysis covers the political and legal environment, key economic factors, social and cultural issues, technological evolution and ecological or environmental factors - all influence the way business can be done, either posing a threat to be addressed and action taken, or presenting an opportunity to be exploited...
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PESTEL, which is explained further on in this report. This analysis covers the political and legal environment, key economic factors, social and cultural issues, technological evolution and ecological or environmental factors - all influence the way business can be done, either posing a threat to be addressed and action taken, or presenting an opportunity to be exploited...
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