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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3824 |
Essay's paper body
Direct line will need to concentrate on marketing to keep their position in the market. They will need to advertise more intensively to beat competition this can be done by direct mail, television and newspapers. Direct line should differentiate itself from the other RBS insurance operations, and continue its focus on pure telephone and internet sales as this has proved successful till now...
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Direct line will need to concentrate on marketing to keep their position in the market. They will need to advertise more intensively to beat competition this can be done by direct mail, television and newspapers. Direct line should differentiate itself from the other RBS insurance operations, and continue its focus on pure telephone and internet sales as this has proved successful till now...
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General points of the essay
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