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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1558 |
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Similarly in the medicated candy category Halls is the undisputed leader.
Cadbury's Dairy Milk (CDM) is its flagship brand, having a market share of 30% and average daily sales of 1 million bars.
Market segmentation
Segmentation enables you to identify portions of any market that are different from one another...
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It is a tool that can help you understand how your target audience may differ from the general market, as well as the commonalities and differences among various groups that may make up your target audience. Segmentation is critical for developing and channeling marketing communications because it can incorporate a variety of attitudinal, behavioral, demographic, and life-style information...
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