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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1296 |
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Hence, branded products are classed as homogeneous products because they are available in any of these dominant supermarkets. ‘Hetero’ is the opposite and means ‘different’. Therefore, heterogeneous products are only available in the specific stores that manufacture them or that have them manufactured for them...
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This means that Asda must compete with their rivals using low prices for goods and high quality of customer service.
Asda, like Morrison’s, does not operate convenience stores unlike Tesco and Sainsbury’s. Tesco have their smaller, convenience stores, called Tesco Express in small villages.
Price Setting
Asda is famously known for its “Asda Price†and “Roll Back†marketing campaigns...
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