Buy custom renault the entry into india
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
20 / 5600 |
Essay's paper body
It will happen whether or not a company's management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions.
Product positioning process:
1. Defining the market in which the product or brand will compete (who the relevant buyers are)
2...
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Defining the market in which the product or brand will compete (who the relevant buyers are)
2. Identifying the attributes (also called dimensions) that define the product 'space'
3. Collecting information from a sample of customers about their perceptions of each product on the relevant attributes
4...
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