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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1291 |
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The famous Coca-Cola bottle, called the "contour bottle" within the company, was created in 1915 by bottle designer, Earl R. Dean. But the bottle that is actually in the logo it wasn’t always in that shape. In the battle for Coca-Cola to become unique and to difference themselves from other beverages, this bottle went thru many evolutions...
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But the bottle that is actually in the logo it wasn’t always in that shape. In the battle for Coca-Cola to become unique and to difference themselves from other beverages, this bottle went thru many evolutions. In 1915, the Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for the beverage that would distinguish it from other beverage bottles...
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