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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 453 |
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Meaningful segmentation should:
Reflect the company's overall strategy;
Indicate where sources of revenue or profit may lie;
Identify consumers' values, attitudes and beliefs as they relate specifically to product or service offerings;
Focus on actual customer behavior;
Make sense to top executives;
Accommodate or anticipate changes in markets or consumer behavior...
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http://en.wikipedia.org/wiki/Market_segment
Yankelovich, Daniel. New Criteria for Market Segmentation. Harvard Business Review, Mar/Apr64, Vol. 42 Issue 2, p83-90, 8p; (AN 6813244)
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