Buy custom Redefining Marketing's Role in the Corporation
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Customers find it easier and more of a convenience to shop in the same store and buy the brand they were attracted to. In addition, the industrial market was finding out how important the long-term relationship between buyer-seller was and is. In these long term buyer-seller relationships, prices are an outcome of a negotiation process based on mutual dependence...
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Customers find it easier and more of a convenience to shop in the same store and buy the brand they were attracted to. In addition, the industrial market was finding out how important the long-term relationship between buyer-seller was and is. In these long term buyer-seller relationships, prices are an outcome of a negotiation process based on mutual dependence...
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