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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1852 |
Essay's paper body
They can be categorized under SEC A1 Lifestyle and SEC A1.
The average consumer of Redbull falls into the young single stage in the household life cycle. This group can be subdivided into those who live with their families and those who are independent. At home, singles have fewer worries and maintain an active social life...
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With fewer obligations, they can often afford to go to pubs, movies and concerts; and purchase sports equipment, casual clothing and other personal care items.2
In relation to Redbull, we further divide this group into two sub-categories: Young College Students and Young White Collar workers. The prior have lesser spending power as they are dependent on their parents for money...
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