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Topic: |
Business
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Number of pages / Number of words: |
4 / 1000 |
Essay's paper body
Looking at the entire picture from both ends of the spectrum is the key to successful event marketing program.
Commercial Sponsorship vs Donations
Commercial sponsorship is the exchange of cash, goods, and/or services for marketing opportunities at an event.
Donations are typically lower in value (dollars, goods or services) and donors expect little (or no) marketing values in return...
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How-to on Commercial Sponsorship
Sponsorship managers conceive or identify annual events with sponsorship potential (start with an event that has been successful in the past and build the sponsorship program from there). Plan events well in advance.
Match the event and attendees with the sponsor...
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