Buy custom reaching out to the bottom of pyramid
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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2635 |
Essay's paper body
This ratio is in favour of the rural market considering the
low levels of penetration. HLL considers BOP consumers to be an important part of its consumer portfolio and has
specific strategies and programmes to increase its reach in this segment.
"With an increasing number of households falling under the climbers and consumers segments, the income
distribution in India is changing in its structure from a pyramid to a diamond...
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P&G's target consumers
mostly comprise the upper segment. When P&G entered the Indian market, it did so with an aim to make profits and
not increase its market share. Hence, the company followed a ?funnel market' strategy catering to a niche audience.
For example, the launch of P&G's globally acclaimed shampoo brands, Pantene and Head & Shoulders, the
shampoo market witnessed the creation of an altogether new premium segment...
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General points of the essay
reaching out to the bottom of pyramid
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