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| Topic: |
Business
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| Number of pages / Number of words: |
28 / 7761 |
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INTRODUCTION
In today's highly competitive world-wide markets, the future of all firms depends upon their ability to produce a constant stream of quality new products that meet their customers' needs. There is thus a requirement for developing a methodology that will ensure a high rate of new product success...
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There is thus a requirement for developing a methodology that will ensure a high rate of new product success. While management initiatives, such as World Class Manufacturing and Total Quality management (TQM), have concentrated on improving the manufacturing process, the recent thrust of management activity is concerned with understanding, speeding up and improving the product development process...
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