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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
2 / 411 |
Essay's paper body
Furthermore, transparency
of prices is relatively high, and competing service
providers are often just one click away from each other.
Thus, consistent delivery of high service quality becomes a
primary source of competitive advantage, underlining the
managerial importance of the subject at hand...
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force on the route to long-term success. Comprehensive
measurement of quality, in turn, is the key to effective
quality management. Marketing academia has just started
to attend to quality measurement in the context of electronic
services. A review of existing literature on the
subject reveals that important research gaps exist, both
conceptually and methodologically...
Essay fragment
General points of the essay
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PRODUCTS, SERVICES, AND PRICES IN THE FREE MARKET ECONOMY
products,services, and prices in the free market economy
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