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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1541 |
Essay's paper body
What does a SWOT analysis reveal about Puma's situation?
The main strength of Puma is its ability to innovate, that what is the most harder in this industry, because the demand curve can switch extremely easily from one trend to another. The image they have developed from "dirt-cheap" to "fashionable" brand reveal how they interact in the market...
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The image they have developed from "dirt-cheap" to "fashionable" brand reveal how they interact in the market. We also can notice that they truly care about research and development, in terms of percentage of the sale, during the previous year they have been beating Nike. So I guess that their return on investment is incredibly high...
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