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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 707 |
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Mr. Motto implicates communication as "generating goodwill." Also, each definition suggests that perception is the goal of the communication. My definition was not drastically different from the sources I found. Public perception and swaying opinion seem to be the general theme for a PR department.
The definitions are also quite different...
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For instance, UPenn suggests that the communication is used to influence attitudes. Mr. Motto says the goodwill is generated toward an individual or idea while the Nebraska Jaycees imply that it's your image that is being shaped through public relations. My definition described issues that need addressing and should be communicated...
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