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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 973 |
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The objectives will also identify the specific public (customers or participating provinces and communities) targeted by the public relations effort; and establish a time frame for realization of objectives. Above all, these goals will be in-line with the McDonalds Corporation overall business, marketing, and sales objectives
The initial activity is to set the goals of effectively managing people’s opinions of McDonalds new McChina sandwich as well as McDonalds as a whole, in order to build and sustain relationships...
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We will also address management and direction of advertising, marketing, sponsorship, and media (electronic and print) messaging. McDonalds will create engaging objectives directed at consumer promotion that will stimulate sales by leveraging all stakeholders to connect with the passion of having a new and healthy product introduced to the public at a reasonable price point...
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