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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 689 |
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They also went to Kansas City, MO and Charlotte, NC to spend two weeks talking to women while they were out and about. The goal of their personal selling technique is to unearth and cultivate the deep connections people have with their products (Berner, 2006).
Their public relations techniques to improve their competitive advantage involve enlisting an army of moms who chat up their products...
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They have done this by coming up with a word of mouth marketing program, called Vocalpoint that they have enrolled 600,000 moms into, that allow them to pitch their products. This public relation technique is a success, because with Vocalpoint moms can speak to 25 to 30 other women during the day, while the average mom talks to just five...
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Promotions Strategy for Tide
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