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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1386 |
Essay's paper body
Generally, Pull concept is more common in consumer market or so called Business to Consumer (B2C).
Sales Promotion
The characteristic of sales promotion is that offers an incentive for action. In Push and Pull Strategy, different sales promotion applied in different strategy. Push Strategy exploits trade promotion with technique such as trade allowances, trade contest, training programs to push their products through channel members...
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Push Strategy exploits trade promotion with technique such as trade allowances, trade contest, training programs to push their products through channel members. Trade sales promotion helps to stimulate channel members such as wholesaler and retailer to stock more products and subsequently promote them to the end users...
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