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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 3 / 709 | 
                
    
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All of these promotional items and much more made sure Dodge has kept its dominant position in the Automobile industry.
Product Life Cycle
The product life cycle for Dodge has slightly changed in my opinion. Before the change in their product and marketing strategies, Dodge was in a typical maturity stage but is now in a maturity stage with a touch of growth stage included...
        
        
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Before the change in their product and marketing strategies, Dodge was in a typical maturity stage but is now in a maturity stage with a touch of growth stage included. Whereas in a typical maturity stage strong growth in sales diminish and competitors develop similar products but with dodge this is not the case...
        
        
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            General points of the essay
            
                                    “Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning”
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