Buy custom Profits in the Checkout Zone
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1410 |
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An average 263 such articles are placed in the checkout zones of supermarkets; 345 in superstores. In the three outlet types, the number of sweets items ranged between 98 and 108 ? more or less identical, which one cannot say for the other merchandise groups (tobacco products, 120 to 168; non-foods, 10 to 28)...
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Things which the customer seldom needs he writes down on his shopping list; they are not by any means purchased spontaneously. Examples of such items are razors, condoms and cosmetics.
With an average 13.3 POS terminals in superstores, the net area available for impulse articles is 21 sqm; in hypermarkets the figure is 7...
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General points of the essay
CASE STUDY OF FAB SWEETS
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