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Topic: Business
Number of pages / Number of words: 5 / 1228
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Since some of Gallardo's key, regional competitors are small manufacturers it makes definite sense to think about the full scope of the varying products with which the company is competing. Given the ethnocentric nature of the Mexican people, and their preference for local, regional flavors, Gallardo's should use this as a cue in developing its product mix...


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Since some of Gallardo's key, regional competitors are small manufacturers it makes definite sense to think about the full scope of the varying products with which the company is competing. Given the ethnocentric nature of the Mexican people, and their preference for local, regional flavors, Gallardo's should use this as a cue in developing its product mix...


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