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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3813 |
Essay's paper body
The global product!
For over thirty years there has been ongoing development of the Globalization
theory. There is no consensus on the meaning and ways to go about it.
4
Levitt1 (1983), argued for use of standardized marketing strategies for global
markets. This paper fuelled the ongoing debate on product globalization process...
Essay fragment
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The global product!
For over thirty years there has been ongoing development of the Globalization
theory. There is no consensus on the meaning and ways to go about it.
4
Levitt1 (1983), argued for use of standardized marketing strategies for global
markets. This paper fuelled the ongoing debate on product globalization process...
Essay fragment
General points of the essay
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