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Business
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Number of pages / Number of words: |
5 / 1194 |
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A big accomplishment was the return of Crest as the number one oral care brand in The United States.
- Dropped numerous brands that did not fit with its global strategy.
- Sales Growth in 2002:
- Fabric & Home care 9%
- Baby and Family Cares 5%
- Sales Growth in 2003 6% the biggest since 1996.
Staffing
- Most of the staff were transferred or relocated leading to behavioral problems and disappointment among employees...
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A big accomplishment was the return of Crest as the number one oral care brand in The United States.
- Dropped numerous brands that did not fit with its global strategy.
- Sales Growth in 2002:
- Fabric & Home care 9%
- Baby and Family Cares 5%
- Sales Growth in 2003 6% the biggest since 1996.
Staffing
- Most of the staff were transferred or relocated leading to behavioral problems and disappointment among employees...
Essay fragment
General points of the essay
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