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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2724 |
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The difference between this strategy and the first strategy of the low cost provider is that the first strategy is utilizing a customer base that is broad and includes everyone whereas the fourth strategy is only marketing to a smaller more specialized market. An example would be a bakery supplier to a store chain that supplies that chain with a private label...
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They don’t have a lot of marketing costs and are a single niche product. The last strategy is the niche market as well however they make their products different and more specialized than their competitors and therefore are able to sell them at a higher price. Starbucks is an example of this type of strategy...
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