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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5816 |
Essay's paper body
Marketing is increasingly important because it puts the customer first to achieve the company’s goals and Classic’s marketers need to know as much as they can about current and potential customers. Classic already collects data on key customer comments which they should continuously leverage to their advantage when pursuing new marketing options...
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The customer should be at the core of the business to help determine consumer requirements. The company already possesses an advanced Customer Relationship Management (CRM) system and they have the opportunity to restructure a more integrated and valuable system using the existing tool to its full advantage...
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Outline the various marketing orientations a company may adopt and indicate which of their orientations are still relevant in today’s increasingly competitive world. Give examantiate your arguments.
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