Buy custom Problem Definition: RIORDAN MANUFACTURING
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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3813 |
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Riordan employs 550 people across the globe with projected earnings of $46 million dollars (Riordan, 2008).
Declining sales and uneven profits over the past two years not only forced the company to change its sales processes, but prompted them to adopt a customer-relationship management (CRM) system and implement Six Sigma approach...
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Customers are now serviced primarily by sales teams rather than single salespeople, with each team focusing on a particular customer segment. Teams typically include a salesperson, product engineering specialist and customer service rep. The hope is that the team approach will improve sales. Unfortunately, as changes have been implemented, employee retention and overall job satisfaction have declined...
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