Buy custom Pricing strategies of ITC
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1300 |
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The cost of marketing and manufacture are kept at a minimum. Supermarkets often have economy brands, ITC has a pact with the BIG BAZAR with to sell such products and then they have a great distribution base developed due to their Cigarette distribution chain .Example: NORTH POPULAR AASHIRVAD ATTA (north India) OR EAST POPULAR BRAND AASHIRVAD (Eastern India)
(2) Premium Pricing...
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This approach is used where a substantial competitive advantage exists. EXAMPLE: SELECT BRAND OF AASHIRVAD ATTA, MP Blend CHAKKI Atta
Promotional Pricing.
Pricing to promote a product is a very common application. There are many examples of promotional pricing including approaches such as BOGOF (Buy One Get One Free), or with a big SKU (10 kg) purchase a small SKU is given for free...
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