Buy custom Pricing in retail
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1203 |
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Every-day-low Pricing (EDLP)
Retailers offer very competitive prices across entire product range at all times, namely, prices are kept low all the time and are normally only discounted when the product line is discontinued (e.g. Wal-Mart – reliable prices with few or no promotions). The popularity of EDLP has given rise to a new category of retailers called Value Retailers, who concentrate on offering good value to customers by keeping low prices with regular product changes...
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The popularity of EDLP has given rise to a new category of retailers called Value Retailers, who concentrate on offering good value to customers by keeping low prices with regular product changes.
Consider Asda and Tesco. Asda is a broad-range multiple EDLP store. Its pricing policy is to introduce permanently low prices through rollback initiatives...
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